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B2B UX research

Work with academically trained researchers

Premium research engagements designed to reduce product risk and prioritize the highest-impact growth decisions, starting from £900.

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UX research helps you...

Identify areas of improvement Get an in-depth picture on what and how to build Remove bias from design Learn what will bring real value to your customers Have all your ideas tested and validated

Replace guesswork with evidence you can act on

We help B2B teams see where users stall, why deals slow down, and what to fix first—so design and engineering time goes to the problems that actually move revenue. You’ll want us on board when…

  • You're making decisions based on assumptions
  • Users struggle with your product but you don't know why
  • You need to validate ideas before investing in development
  • Your team needs research expertise and guidance

You get clear artefacts, honest prioritisation, and recommendations your stakeholders can defend—without a black box.

Design thinking and UX research

Our main methods

We use qualitative and quantitative research methods to identify bottlenecks, usability issues, and missed opportunities.

Discovery
Discovery

Validate your assumptions with exploratory research before diving into the design phase. Discover the key features your users actually want and get feedback before you launch.

Usability tests
Usability testing

Test your product on real users and gain actionable insights into their behavior. Uncover usability issues, validate design decisions, and improve user satisfaction.

User interviews and qualitative research
User interviews

Deep dive into user needs, motivations, and pain points through one-on-one conversations. Understand context, behaviors, and expectations to inform design decisions and product strategy.

UX audit
UX audit

Improve your product's performance to align with business goals and create a more satisfying user experience. Our experts can quickly pinpoint high-impact areas for improvement, catch underlying issues, and help enhance overall efficiency.

Quantitative research
Quantitative research

Measure user behavior at scale through surveys, analytics, and data analysis. Identify patterns, validate hypotheses, and make data-driven decisions with statistical confidence.

AI-based research
AI-based research

Leverage artificial intelligence to accelerate research analysis, identify patterns in large datasets, and generate insights faster. Combine AI tools with human expertise for comprehensive understanding.

Research flow

From discovery to handoff - a structured approach to gathering insights and turning them into clear, actionable recommendations.

01

Discovery

02

Research design

03

Execution

04

Insights & recommendations

05

Handover & support

Research packages

Audits diagnose the experience; moderated sessions show what happens when real people try to complete tasks. Pick the depth you need—larger discovery programmes are quoted to your scope.

UX audit

From £900

Expert review of priority pages and flows: we show what blocks conversion, trust, and tasks, and deliver a ranked fix list before you fund a redesign.

  • Up to 5 pages or key flows
  • Heuristic review + AI-assisted scan
  • Expert interpretation & synthesis
  • Prioritised written report
  • Timeline: typically 1–3 weeks

Not sure which tier fits? Tell us your goals on a short call—we’ll map audit, testing, or a full programme to your timeline and budget.

Quick guide

Why invest in UX research instead of improving the design directly?

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UX research reveals how people actually interact with your product - what they understand, where they hesitate, and what causes friction. When design decisions are based on real behaviour instead of assumptions, you reduce rework and achieve more predictable outcomes.

What problems can UX research help us solve?

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Research uncovers the gaps between your intended experience and your users' reality. It highlights where people get stuck, why they drop off, and what they expect but don't find. This clarity makes it easier to prioritise improvements and remove friction.

How long does UX research take?

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Timelines depend on depth: quick audit 1-2 weeks, focused research 2-4 weeks, full discovery 4-8 weeks. We share insights as we uncover them, so you gain clarity early rather than waiting until the end.

Can UX research be done remotely?

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Yes. Remote research is efficient, reliable, and allows us to reach a broader audience. It enables natural behaviour, faster scheduling, and full session recordings.