Problem statement
Eco Herbalist needed to launch a wellness eCommerce site, but users couldn't trust vague product claims, struggled to find the right products, and abandoned purchases due to confusing layouts. Without addressing these trust and usability barriers, the launch would fail to convert visitors into customers, costing potential revenue and damaging brand credibility.
Challenge
The challenge was creating a trust-building eCommerce experience that would address navigation confusion, provide sufficient product information, build trust through credibility, and improve readability and accessibility. The design needed to enable confident purchases while maintaining a professional wellness brand identity.
Solution
We delivered a trust-building eCommerce experience with clear product information and ingredient transparency, symptom-based navigation that 70% of users prefer, simplified 3-step checkout, and zero navigation errors. The design achieved 100% task success rate in usability testing, enabling confident purchases and supporting successful product launch.
Solution Implementation
Typography was repeatedly flagged as too small. Solution: Larger body text baseline, higher contrast, and improved spacing and section separation for better readability.
Users wanted deeper info before buying. Solution: Clear sections for "Benefits", "How it works", "How to use", "Ingredients", "Side effects", comparison section for similar products, and sustainability/sourcing info for trust.
Users liked content, but stacking articles confused some. Solution: Each blog opens on its own page, author cards with bio hover states, and clear categorization: Sleep, Women's Health, Stress, etc.
Participants struggled to access product categories. Solution: New top-level "Products" label, symptom-based filtering as primary pathway, and fewer steps between homepage → product selection.
Missing features (remove button, support link) disrupted trust. Solution: Fixed remove-from-cart functionality, added "Contact Support" CTA on confirmation page, and kept persistent order summary visible.
Clean, uncluttered design with clear visual hierarchy builds credibility for a wellness brand. The professional aesthetic positions Eco Herbalist as trustworthy, directly addressing the trust barriers that were preventing purchases.
Figma Prototype
Interactive prototype showcasing the complete user experience and design flow.
Outcome
The design solved real business problems. A trust-building eCommerce experience that addressed core problems: clear product information with ingredient transparency, symptom-based navigation that 70% of users prefer, simplified 3-step checkout, and zero navigation errors. The design achieved 100% task success rate in usability testing, enabling confident purchases and supporting successful product launch.
The design achieved 100% task success rate in usability testing. All participants successfully completed key tasks after design improvements, enabling users to find products, read information, and complete purchases.
70% of survey participants confirmed preference for symptom-based product discovery, enabling users to quickly find relevant products and reducing search time.
The simplified 3-step checkout process with clear progress indicators and persistent order summary reduces friction, decreasing cart abandonment and increasing completed transactions.
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