Problem statement
A 10+ year playground construction company with 100+ completed projects across 21 countries had no official website. Sales conversations were losing credibility because potential clients couldn't see proof of work. Manual inquiry handling was creating delays and missed opportunities. The company needed a professional online presence that would showcase their expertise, build trust, and generate qualified leads.
Challenge
The challenge was creating a bilingual website (Bulgarian/English) that would showcase 100+ international projects, clearly present services, build trust through visual proof, and support automated lead generation. The website needed to work as a 24/7 sales tool while maintaining a professional identity that matches the quality of their work.
Solution
We delivered a professional bilingual website with dark/light themes and responsive design that showcases curated projects, clear service descriptions, automated contact forms, and trust-building elements. The website serves as a 24/7 sales tool that generates inquiries and supports business growth, transforming their business presence from no online presence to a global professional portfolio.
How We Solved It
Research showed clients evaluate companies through visual proof. A curated gallery of 9 installations across Europe and the Middle East builds immediate credibility and demonstrates international expertise.
Research revealed repairs and inspections drive revenue. Four core services (Construction, Repair & Maintenance, Inspection, Consultation) are presented with clear explanations and easy access to contact forms.
With projects in 21+ countries, bilingual content (Bulgarian/English) with seamless language switching expands reach and supports international clients across Europe.
Users needed prominent contact details. Strategic CTAs across hero, service pages, and footer, plus EmailJS-integrated contact forms ensure every page provides an easy path to contact.
B2B clients prioritize safety certifications. Strategic placement of company statistics, testimonials, and safety certifications (EN 1176, EN 1177) throughout the site builds credibility.
B2B clients often browse on phones. Mobile-first architecture ensures critical content is easily accessible on small screens, with progressive enhancement for larger devices.
Outcome
The website transformed Soft Play Solutions from a company with no online presence into one with a professional bilingual website that works as a 24/7 sales tool. The website solved real business problems: sales conversations now have visual proof, leads are captured automatically, and the company has a professional identity that matches the quality of their work.
The website serves as a powerful sales tool. During sales conversations, the team can instantly show projects, statistics, testimonials, and safety certifications, building credibility and helping close deals.
EmailJS-integrated contact forms eliminated manual inquiry handling and reduced response delays from hours to instant notifications, capturing leads 24/7.
The bilingual content with SEO optimization helps attract international clients across Europe, supporting the company's international expansion goals.
See the Projects. Feel the Impact.
A quick glimpse of projects that deliver measurable results.
Explore more of our projects and discover how we transform digital experiences.
Let's Get In Touch
Tell us what you are building and we will come back with a clear next step.
UX UI MATE
Newcastle, UK / Sofia, Bulgaria