Founder & Product Designer, UX UI MATE
Aleksandar
Kehayov
You're one decision
away from a strategic partner who treats your users like gold and your
revenue like our own. We make your competitors nervous for a living.
Brutal ROI. Beautiful design.
About Me
My first degree was in Web Design and Web Technologies in 2007 - back when we built sites with Studio 8, Adobe Flash and Dreamweaver. I loved it. That early love for the web never left. I went on to complete a Bachelor's in Marketing, so I've always had one foot in design and the other in how businesses grow.
After graduating I left Bulgaria and moved to the United Kingdom, where I've lived for over 16 years. I'm now a British citizen, based in Newcastle. That mix - Bulgarian roots, UK home, and a background in both web tech and marketing - shapes how I work: I care about clarity, results, and making things that people and businesses actually use.
When I was doing marketing for sites where the message was right but the experience was wrong, I moved into design and development and found UX - the link between strategy, users, and build. I design for conversion because I've seen what happens when experiences don't. Direct, evidence-led, and fully accountable: every project gets the same standard - turn friction into flow and visitors into customers.
You're one decision away from a partner who treats your users and your revenue like their own.
Start a ProjectHow I Work
Direct communication, evidence-based decisions, full responsibility. How I collaborate to get results.
Direct Communication
Clear, prompt communication. You always know where the project stands and what needs your input.
Evidence-Based Decisions
Decisions backed by research, data, or best practice. I test and iterate on real insights to reduce risk.
Full Responsibility
Full ownership. I fix what's broken and flag risks early. Your success is my reputation.
Business-Focused Thinking
Design that serves business goals. User needs and commercial outcomes in every decision.
Transparent Process
You see what I'm doing and why. No black box; I explain choices and welcome your input.
Iterative Collaboration
Staged work, regular shares, early feedback. Fewer costly surprises and faster alignment.
Education & Certifications
Ongoing learning. Foundation and growth across UX, design, and marketing.
2025
UX/UI Design Level 5
Gateshead College, United Kingdom2025
User Experience Design
IBM2023
Level 3 Digital Marketing
Digital Skills HQ, United Kingdom2022
Google UX Design Professional Certificate
Coursera - Google Career Certificates2022
Professional Certificate in UI Design
UX Design Institute - Glasgow Caledonian University, UK2021
Professional Diploma in UX Design
UX Design Institute - Glasgow Caledonian University, UK2020
Adobe Certified Professional - Visual Design, Photoshop & InDesign
Adobe, London, United Kingdom2018
IELTS 7.5 Academic English (C1)
Cambridge English, University of Cambridge2010
Marketing Bachelor's Degree
D. A. Tsenov Academy of Economics, Bulgaria2007
Web Technologies & Web Design
D. A. Tsenov Academy of Economics, BulgariaExperience & Career
User insights turned into business results. Every role focused on products people love and businesses profit from.
2023
Aug - PresentFounder & Product Designer
UX UI MATE - Newcastle, UKEnd-to-end product design for UK, EU, and Bulgarian clients across B2B and B2C: SaaS, ecommerce, travel, security, and service businesses. Research, usability testing, competitor analysis, then wireframes, prototypes, and high-fidelity UI in Figma. +30% completed bookings through clearer navigation; 25% sales uplift on a mobile app redesign.
2023
Jun - Aug 2023User Interface Designer
now-u - Maidstone, UKUI for now-u's charity app: campaign discovery, action completion, and monthly challenges. Turned research into Figma wireframes and high-fidelity screens aligned with the existing design system and accessibility standards.
2022
May 2022 - May 2023User Experience Designer
Sky UX - United KingdomEnd-to-end UX for an airline booking website: research, information architecture, flows, wireframes, and a high-fidelity Figma prototype. Usability testing and iteration on the full booking journey.
2021
May 2021 - Apr 2022Industrial UX Researcher
H+H UK LimitedUX research in manufacturing: on-site observation and interviews. Redesigned the strap-changing process (+30 packs/shift). Findings adopted company-wide, contributing over £5M in annual profit.
2014
Oct 2014 - Apr 2021Manufacturing Operations Specialist
H+H UK LimitedRan and monitored production, spotting inefficiencies on the line. Recommended process and machinery changes that improved throughput and reduced waste. That operational discipline later shaped how I approach workflow UX.
2011
Mar 2011 - Mar 2014Digital Marketing Specialist
Freelancer.comSEO, PPC, social, and email/CRM for multiple clients. Keyword research, copy, newsletters, and campaign reporting. Built brand visibility and adjusted strategy from KPIs.
2010
May - Jul 2010Digital Marketing Specialist
Investor Media Group - Sofia, BulgariaFoundational digital marketing: social content, audience engagement, and campaign analysis. Supported senior teams on integrating social into wider marketing.
Skills & Expertise
From research and design through to delivery — including modern AI tools where they genuinely speed up the work.
Research & Testing
User-centred decisions backed by evidence.
- User research & interviews
- Usability testing
- Information architecture
- Journey mapping & flows
Design & Prototyping
From wireframes to high-fidelity UI.
- Wireframing & prototyping
- UI & visual design
- Design systems
- Accessibility (WCAG)
Tools & Delivery
Industry-standard tools, AI where it helps, and clear handoff.
- Figma & Adobe XD
- AI design & research tools
- HTML/CSS & front-end basics
- Stakeholder collaboration
Beyond the Screen
When I'm not crafting pixel-perfect interfaces, I'm exploring the world - snowboarding in the mountains, hiking new trails, or capturing aerial perspectives with my drone. These adventures teach me balance, flow, and fresh perspectives that I bring to every design challenge.
Whether I'm navigating a mountain slope or a user flow, the principles are the same: read the terrain, anticipate what's ahead, and create a path that feels natural and effortless.
Fun Facts
Beyond the screen - what keeps me inspired and thinking clearly.
Snowboard Enthusiast
I've been snowboarding for over 20 years. The mountains are where I recharge and find inspiration for new design concepts.
Hiking & Travel
Love exploring new trails and camping with friends. Traveling opens my mind to different perspectives and fuels my creativity.
Drone Photography
Capturing stunning aerial perspectives with my drone. Photography helps me see the world from different angles - just like good UX design.
Football Fan
Passionate about football and visiting iconic stadiums. Santiago Bernabéu was a highlight - the scale and energy translate into how I think about immersive experiences.
Let's Get In Touch
Tell us what you are building and we will come back with a clear next step.
UX UI MATE
Newcastle, UK / Sofia, Bulgaria